Our Brand Story

PRATIMA MISAL
The Mind Behind

A fashionpreneur with a purpose, blends timeless elegance with everyday comfort for the modern Indian woman. With an eye for detail and a heart rooted in simplicity, she founded Misaal Designer Studio to offer thoughtfully designed cotton wear that feels as good as it looks.
From workdays to vacations, her creations celebrate slow fashion, effortless style, and confident femininity. Whether it’s a pin-tucked kurti in rose mauve or a foil-printed shirt with wooden buttons, every piece carries her signature touch—minimal, graceful, and made for real women.
Pratima believes in stories, not trends—and each collection from Misaal is a reflection of that belief.
Key Features of The Brand
Say good-bye to itchy, synthetic fabrics!
Our breathable cottons fabrics are soft, gentle and comfortable to skin in all seasons.
We practice eco-conscious manufacturing process. Where products are made in small units which leads to Less waste, more love for mother earth.
Our collections are all about affordable luxury. Price range starting from 499INR to 999INR, making high quality fashion accessible to all.